21/12/2013

One Sick Tagline {The Birdie Musings}


Unless you've been hiding away under a candy cane, you've probably seen that the internet has been endlessly worked up over the new TFiOS movie poster. Or, more specifically, the tagline one sick love story

Fault poster

It's been called offensive, perfectly tongue-in-cheek or something only those who have read the book will 'get'.

John Green thinks it's awesome because it has a dark and angry humour, just like Hazel. I agree with him on that; the tagline is very Hazel and I think it does show the more gritty side to her humour (and the story as a whole). 

Also, like our man John said, it's a way to hint that this isn't going to be a typical love story that's sappy and indulgent. This is going to be something different. This is going to break you.

Then again Shailene Woodley didn't really see it that way

Thing is, not everyone is going to be happy with every decision on a movie like this, because The Fault in Our Stars was way more than just a book about love, or a book about cancer. It means more to people. So, of course people are going to feel passionate about it, because they've got the perfect movie already in their mind.

When you're dealing with a story so close to people's hearts, there'll be backlash for a lot of things. You're never going to make anyone happy.

For me, no, it's not the best tagline in the world. I don't find it offensive, I just don't find it all that good.

But I think we need to focus on the bigger picture; if the worst thing about this movie is the tagline, then we should be doing a happy dance (and stocking up on boxes of tissues). Because, in a story like this, is the tagline going to be a deciding factor? No.

Also, this is the first time we've seen Shailene and Ansel fully in Hazel and Gus mode and I think we need to focus on how awesome that is. Any doubts about casting should have been blown out of the water with this poster because, seriously, they are Hazel and Gus.

And well done to the people in Movieland for showing Hazel with the cannula and not wimping out!  

So, have you had any thoughts on the TFiOS poster? Do you think it fits the story perfectly, or is it in bad taste? Are you too busy baking Christmas cookies and wrapping presents to give a crap? What would YOUR ideal tagline be for Hazel and Gus's story?

Allie is a Pimm's-obsessed reader, who dreams of road tripping over America, learning to surf & becoming fluent in all the languages of her heritage (which, sadly, does not include Elvish). If she's not reading or blogging, you can find her catching up on Teen Wolf, or reigning supreme with Scrabble/Mario Kart
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14 comments:

  1. I really like the tagline, but I love dark humor and inappropriate things. I also think it's genius from a marketing stand point because it's got lots of people talking about the movie which is the point of a tagline and a poster.

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    1. Oh, definitely! It's gotten a reaction and I suppose that's always a good thing! Like you said, at least it's got people talking, which is the whole point.

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  2. I'm basically indifferent to the tagline. I can see both sides: the people who like its dark humor versus the people who find it inappropriate. Basically, I don't want to judge the movie based on four words, so I mainly just appreciated the beautiful poster of the two of them in character! I'll be more excited when a trailer is released.

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    1. That trailer is going to break me in two, I just know it! I can't wait to actually see them fully in character, acting out certain scenes. I think it'll be so awesome, everyone will forget about the pointless tagline debate

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  3. When I saw this on Tumblr the other day I was like "Ooh, a poster! Finally!" And didn't focus on something as small as the tagline, you know? Then everyone blew up about it and I did realize how it could be taken the wrong way but I'm with you. It's not the best, but it does work.

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    1. Same here! It's only when Twitter exploded that I took notice of it. I don't find it offensive, I just think it's a little unimaginative

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  4. I like the tagline, it amuses me. Though I have been told I have a warped sense of humour, I just don't see the point in being offended by something, that in reality, means nothing. It's just a tagline. Love it or hate it, it doesn't define the movie (which I hope is awesome).

    I'm kind of bemused that it's blown up in to this huge thing actually. Although, it's all publicity, right?

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    1. It's definitely not offensive to me, but then I don't know anyone with cancer. Then again, from what I've seen on twitter, it seems like the people getting offended aren't those who've experienced cancer, but those that haven't and are worried it might offend people who have lol.

      It's rather amusing. But I'm quite glad people have such strong opinions, because it means there's a lot of people who are really passionate about the movie.

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  5. I actually like it. I think it does fit the overall story, because it's humorous...and TFIOS is a humorous story about cancer, among other things like passionate and angry and sad. I can see why people don't like it, but as you said, it's just the tagline. It's not a big deal.

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    1. I think this is going to be one of the best book adaptations, so I'm not sweating the tagline, because I know the movie will be epic

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  6. I haven't actually read this book, so I can't comment on whether or not the tagline works for the story. Though based on what I've seen and read, I think the problem might be how people read or interpret the word 'sick'. To me, it immediately translates to 'One twisted love story', or 'One very wrong love story', and I don't know if that's supposed to be the intended effect or not. But I don't think it's that big of a deal, personally. I would think fans would be more concerned about the actual movie, rather than how the poster reads. But like you said, it is a story that is close to several people's hearts, so you can understand that not every fan will be happy with every detail. It's interesting to see all the different reactions though. :)

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    1. I think that's one of the biggest arguments; what the word 'sick' is supposed to mean. Sick, as in twisted, sick as in ill, or maybe even sick as in 'good' (like slang). I think it means all three and I kind of like that, because the story is all three if you think about it. The tagline is effective in that way, because it really captures the essence of the story and of the characters and their humour.

      On the other hand, I think it's kind of unimaginative. I don't get why people feel offended though. It's not targeting people with cancer negatively.

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  7. I definitely agree about the tagline is very Hazel, but yep, it's not the best and it could be misinterpreted in so many way. But then again, it works with the whole TFiOS's theme. And yep, they ARE definitely our Gus and Hazel. Can't wait to see this one!

    Thanks for sharing!

    Neysa @ [B.O.O.K.L.I.F.E]

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    1. I admit I was a bit ehh with casting when I saw Ansel would be Gus. But the more behind-the-scenes stuff John posts and now with this poster, I'm definitely on the Ansel bandwagon! I can't wait to see how he and Shailene bring the characters to life

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